Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand position around entrepreneurship and brand transparency. Barney has also been Vice President of Marketing for heritage boot brand Palladium, overseeing the brand’s global re-launch and all aspects of brand communication. Prior to Palladium Barney was based in Boston as Vice President of Marketing for PUMA North America during the brands explosive growth period. Now based in new offices in DTLA, Barney is originally from London, England and has been in the footwear industry for over 15 years.